Treylon Day first found his local footing while studying at Lane Community College. His involvement with the Black Student Union nudged him into honing his natural talents in public speaking and event organizing. “I started finding that niche of public communicating, planning, and managing events, doing all this stuff for businesses around town,” Day says. Much of his work included forging connections with entertainment venue owners, event managers, and music producers. Within a few months Day had established a personal business casting himself as a talent scout, booking agent, music producer, and promotions manager. He named his enterprise Dayinthelife Entertainment.
Dayinthelife Entertainment’s umbrella covers a wide field of regional talent. Hip hop instrumentals and vocals. Performance poetry. Culinary expertise. Rhythm and blues. Painting. Book writing. Afrobeat. Rap. And he works with a growing list of venues. “I’ve done club shows,” Day says. “I’ve done the art walks. I’ve done the private shows. Mostly it’s that artists and businesses see what I have to offer and they say, ‘I want you to run the show.’”
October’s “Back to School” concert event at Matthew Knight Arena is a stellar example. After he was approached this past spring by a pair of A-list rappers, Tee Grizzley and Swae Lee, Day quickly saw huge possibilities for incorporating local business sponsors into the concert. His vision included mobilizing a University of Oregon–wide promotion strategy that invited Oregon Athletics and Duck Football into the mix as in-house partners.
“I’m usually very laid back,” Day says. “Also freestyle. I go off what’s happening in our creative banks now. I feel that when I spend too much time, when I don’t avoid putting too much pressure on a project, things don’t go naturally. Instead, I try to ask how I can be of assistance.”
Understated expectations? Perhaps. Consider his plans for a regional tour featuring multiple local music acts, and an expanded talent roster that includes local comedians, DJs, dancers, and burlesque performers. Then again, as Day typically puts it, “It’s all just another Dayinthelife.”